About The Startup
EGG Electronics is a Portuguese Tech Startup located in Lisbon. With its products the company aims at making the daily experience of charging electric devices and gadgets a lot easier and more natural.
1.Describe your product in 3 words.
Powering Your Lifestyle
2. How did you come up with the idea for this product?
One of the most frustrating things for us, both at home and at work, was the everyday need of charging electronic devices - laptops, smartphones, tablets etc. Why? Because we always had to look for available sockets that were usually out of reach, behind the furniture, or the common power strip was already occupied by other devices. That’s how we came up with an idea of creating an extension cord that could be both placed in a comfortable place like a top of the table and have more sockets available at the same time. We merged low-tech and high-design together and that’s how the EGG PowerStation was born!
3. What makes your product special?
“Nowadays gadgets and mobile devices are a kind of our “new” pets. We need to ‘feed’ them with power every day - before going to sleep we plug in our phones, while working we need to charge our computers or tablets. That is how we developed a new routine, without realizing it.” We want to make this ritual a better and more natural experience by bringing the power closer to people, and not the other way around. Even though the EGG PowerStation is a tech product, we designed it in a beautiful, simple way. It is flat and fits in any interior environment, due to the colorful covers that can be changed at anytime. All the patterns are designed in Lisbon and the product is made in Portugal.
4.What has been the best part of your startup experience?
People. When we launched our startup we honestly had no idea that we would have the opportunity to meet so many people from all around the world. Either fascinated about our product or willing to collaborate or invest in us. It is very exciting that every day we have the chance to meet someone new, share our stories and start working together.